Pitch Templates

Pitch Structure Framework

Your pitch should cover the following:

1. The Problem

• What exists today that is broken?

• Why is this unresolved?

• Who specifically feels the pain?

2. The Solution

• Clear explanation of your product

• What makes it 10x better than alternatives?

• Why now? (market timing)

3. Market Opportunity

• TAM/SAM/SOM (simple numbers)

• Category growth trends

• Why this sector is ripe for disruption

4. Traction

Examples:

• Early customers

• Test users

• Partnerships

• Waitlists

• Revenue

5. Business Model

• How you make money

• Pricing

• Unit economics (if available)

6. Team

Highlight:

• Founder market fit

• Relevant experience

• Previous wins

7. Funding Needs & Use

• Raise amount

• How it breaks down

• Target runway

8. The Token Structure

• Token supply

• What tokens represent

• Valuation

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Pitch Deck Template (Text Version)

A strong pitch deck should include these 12 slides:

1. Title

2. Problem

3. Solution

4. Product demo

5. Market

6. Traction

7. Business model

8. Go-to-market strategy

9. Team

10. Financials

11. Token structure

12. The ask

If you want, I can generate a visual pitch deck template or Notion version.

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Listing Optimisation Guide

Successful listings share key features:

1. High-Quality Founder Video (Mandatory Recommendation)

This single asset increases investor engagement by 2–3x.

Aim for:

• 60–90 seconds

• Clear problem/solution explanation

• Strong founder presence

2. Clean, Professional Copywriting

Avoid jargon.

Communicate simply and confidently.

Investors should understand your business in under 30 seconds.

3. Strong Visuals

Include:

• Product screenshots

• Diagrams

• Charts

• User journeys

A visual listing is always more compelling.

4. Transparent Traction Metrics

Even small wins matter:

• “20 beta users”

• “Partnership signed with X”

• “First revenue of £2,000”

Investors look for momentum, not perfection.

5. Clear Tokenomics

Investors need clarity:

• Raise size

• Valuation

• Token price

• Equity stake represented

• Token supply

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Preparing Financials

Financials don’t need to be overly complex at pre-seed.

What You Should Include

• 12-month forecast (simple)

• Planned expenses

• Revenue assumptions (even if speculative)

• Key unit economics (if available)

• Runway target

What You Should Avoid

• Overly precise long-term projections

• Unrealistic growth assumptions

• Complex accounting models

Investors want confidence, not spreadsheets.