Pitch Templates
Pitch Structure Framework
Your pitch should cover the following:
1. The Problem
What exists today that is broken?
Why is this unresolved?
Who specifically feels the pain?
2. The Solution
Clear explanation of your product
What makes it 10x better than alternatives?
Why now? (market timing)
3. Market Opportunity
TAM/SAM/SOM (simple numbers)
Category growth trends
Why this sector is ripe for disruption
4. Traction
Examples:
Early customers
Test users
Partnerships
Waitlists
Revenue
5. Business Model
How you make money
Pricing
Unit economics (if available)
6. Team
Highlight:
Founder market fit
Relevant experience
Previous wins
7. Funding Needs & Use
Raise amount
How it breaks down
Target runway
8. The Token Structure
Token supply
What tokens represent
Valuation
Pitch Deck Template (Text Version)
A strong pitch deck should include these 12 slides:
Title
Problem
Solution
Product demo
Market
Traction
Business model
Go-to-market strategy
Team
Financials
Token structure
The ask
If you want, I can generate a visual pitch deck template or Notion version.
Listing Optimisation Guide
Successful listings share key features:
1. High-Quality Founder Video (Mandatory Recommendation)
This single asset increases investor engagement by 2–3x.
Aim for:
60–90 seconds
Clear problem/solution explanation
Strong founder presence
2. Clean, Professional Copywriting
Avoid jargon.
Communicate simply and confidently.
Investors should understand your business in under 30 seconds.
3. Strong Visuals
Include:
Product screenshots
Diagrams
Charts
User journeys
A visual listing is always more compelling.
4. Transparent Traction Metrics
Even small wins matter:
“20 beta users”
“Partnership signed with X”
“First revenue of £2,000”
Investors look for momentum, not perfection.
5. Clear Tokenomics
Investors need clarity:
Raise size
Valuation
Token price
Equity stake represented
Token supply
Preparing Financials
Financials don’t need to be overly complex at pre-seed.
What You Should Include
12-month forecast (simple)
Planned expenses
Revenue assumptions (even if speculative)
Key unit economics (if available)
Runway target
What You Should Avoid
Overly precise long-term projections
Unrealistic growth assumptions
Complex accounting models
Investors want confidence, not spreadsheets.
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