# Pitch Templates

### Pitch Structure Framework

Your pitch should cover the following:

#### 1. The Problem

* What exists today that is broken?
* Why is this unresolved?
* Who specifically feels the pain?

#### 2. The Solution

* Clear explanation of your product
* What makes it 10x better than alternatives?
* Why now? (market timing)

#### 3. Market Opportunity

* TAM/SAM/SOM (simple numbers)
* Category growth trends
* Why this sector is ripe for disruption

#### 4. Traction

Examples:

* Early customers
* Test users
* Partnerships
* Waitlists
* Revenue

#### 5. Business Model

* How you make money
* Pricing
* Unit economics (if available)

#### 6. Team

Highlight:

* Founder market fit
* Relevant experience
* Previous wins

#### 7. Funding Needs & Use

* Raise amount
* How it breaks down
* Target runway

#### 8. The Token Structure

* Token supply
* What tokens represent
* Valuation

***

### Pitch Deck Template (Text Version)

A strong pitch deck should include these 12 slides:

1. Title
2. Problem
3. Solution
4. Product demo
5. Market
6. Traction
7. Business model
8. Go-to-market strategy
9. Team
10. Financials
11. Token structure
12. The ask

If you want, I can generate a visual pitch deck template or Notion version.

***

### Listing Optimisation Guide

Successful listings share key features:

#### 1. High-Quality Founder Video (Mandatory Recommendation)

This single asset increases investor engagement by 2–3x.

Aim for:

* 60–90 seconds
* Clear problem/solution explanation
* Strong founder presence

#### 2. Clean, Professional Copywriting

Avoid jargon.

Communicate simply and confidently.

Investors should understand your business in under 30 seconds.

#### 3. Strong Visuals

Include:

* Product screenshots
* Diagrams
* Charts
* User journeys

A visual listing is always more compelling.

#### 4. Transparent Traction Metrics

Even small wins matter:

* “20 beta users”
* “Partnership signed with X”
* “First revenue of £2,000”

Investors look for momentum, not perfection.

#### 5. Clear Tokenomics

Investors need clarity:

* Raise size
* Valuation
* Token price
* Equity stake represented
* Token supply

***

### Preparing Financials

Financials don’t need to be overly complex at pre-seed.

### What You Should Include

* 12-month forecast (simple)
* Planned expenses
* Revenue assumptions (even if speculative)
* Key unit economics (if available)
* Runway target

### What You Should Avoid

* Overly precise long-term projections
* Unrealistic growth assumptions
* Complex accounting models

Investors want confidence, not spreadsheets.


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