# Quarterly Update Playbook

### TheAngel Quarterly Update Framework

Quarterly updates are foundational to:

* Maintaining investor trust
* Driving token demand
* Supporting liquidity windows
* Increasing your valuation

Here’s the recommended update structure:

#### 1. Executive Summary

Short highlights:

* Revenue change
* Major wins
* Key risks
* What’s happening next

#### 2. KPI Dashboard

Examples:

* Monthly recurring revenue
* User growth
* Activation rate
* CAC / LTV
* Churn
* Engagement metrics

#### 3. Product Updates

* New features
* Engineering progress
* Customer feedback

#### 4. Team Updates

* New hires
* Role changes
* Founder commentary

#### 5. Market Insights

Show you understand your industry:

* Competitive movements
* Market shifts
* Opportunities emerging

#### 6. Financial Overview

High-level:

* Burn
* Runway
* Cash on hand

#### 7. Upcoming Milestones

Investors care deeply about:

* Timeline to next key feature
* Revenue expectations
* Growth bets
* Fundraising plans

***

## How to Maximise Liquidity Demand

Liquidity windows create a competitive dynamic around your tokens.

To maximise demand:

#### 1. Deliver Consistent Progress

Investors reward execution with higher token demand.

#### 2. Communicate Clearly

Clarity = confidence = liquidity.

#### 3. Build Investor Community

Engage with:

* followers
* watchlists
* Q\&A threads

#### 4. Hit Milestones

Product + revenue milestones directly influence valuation.

#### 5. Share Vision & Narrative

Investors buy into you as much as your numbers.

***

## Founder FAQ

<details>

<summary>Do I give up equity?</summary>

Yes, but only what you choose to tokenise via the SPV.

</details>

<details>

<summary>Do tokens sit directly on my cap table?</summary>

No — the SPV holds the equity.

</details>

<details>

<summary>Can I decide token supply?</summary>

Yes, in consultation with TheAngel’s structuring team.

</details>

<details>

<summary>What valuations work best?</summary>

Pre-seed generally £1.5m–£5m, depending on traction.

</details>

<details>

<summary>Do I need a lawyer?</summary>

No additional legal counsel is required unless desired.

</details>

<details>

<summary>What if I raise again later?</summary>

Tokens from TheAngel can be part of a clean layered structure compatible with priced rounds.

</details>

## Founder Support Channels

You can access support through:

* Live chat
* Email support
* Founder office hours
* TheAngel community channels
* Educational workshops
* 1–1 pitch refinement (selected founders)

***

## Summary — How Founders Win on TheAngel

| Area                 | Impact                      |
| -------------------- | --------------------------- |
| Strong listing       | Higher investor engagement  |
| Clear story          | Faster decision-making      |
| Transparent updates  | Increased trust & liquidity |
| Consistent execution | Higher valuations           |
| Community-building   | Long-term investor support  |

TheAngel is not just a fundraising tool—it’s a platform for creating momentum, narrative strength, and long-term investor relationships.


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