Quarterly Update Playbook

TheAngel Quarterly Update Framework

Quarterly updates are foundational to:

• Maintaining investor trust

• Driving token demand

• Supporting liquidity windows

• Increasing your valuation

Here’s the recommended update structure:

1. Executive Summary

Short highlights:

• Revenue change

• Major wins

• Key risks

• What’s happening next

2. KPI Dashboard

Examples:

• Monthly recurring revenue

• User growth

• Activation rate

• CAC / LTV

• Churn

• Engagement metrics

3. Product Updates

• New features

• Engineering progress

• Customer feedback

4. Team Updates

• New hires

• Role changes

• Founder commentary

5. Market Insights

Show you understand your industry:

• Competitive movements

• Market shifts

• Opportunities emerging

6. Financial Overview

High-level:

• Burn

• Runway

• Cash on hand

7. Upcoming Milestones

Investors care deeply about:

• Timeline to next key feature

• Revenue expectations

• Growth bets

• Fundraising plans

---

How to Maximise Liquidity Demand

Liquidity windows create a competitive dynamic around your tokens.

To maximise demand:

1. Deliver Consistent Progress

Investors reward execution with higher token demand.

2. Communicate Clearly

Clarity = confidence = liquidity.

3. Build Investor Community

Engage with:

• followers

• watchlists

• Q&A threads

4. Hit Milestones

Product + revenue milestones directly influence valuation.

5. Share Vision & Narrative

Investors buy into you as much as your numbers.

---

Founder FAQ

Do I give up equity?

Yes, but only what you choose to tokenise via the SPV.

Do tokens sit directly on my cap table?

No — the SPV holds the equity.

Can I decide token supply?

Yes, in consultation with TheAngel’s structuring team.

What valuations work best?

Pre-seed generally £1.5m–£5m, depending on traction.

Do I need a lawyer?

No additional legal counsel is required unless desired.

What if I raise again later?

Tokens from TheAngel can be part of a clean layered structure compatible with priced rounds.

Founder Support Channels

You can access support through:

• Live chat

• Email support

• Founder office hours

• TheAngel community channels

• Educational workshops

• 1–1 pitch refinement (selected founders)

---

Summary — How Founders Win on TheAngel

Area	Impact
Strong listing	Higher investor engagement
Clear story	Faster decision-making
Transparent updates	Increased trust & liquidity
Consistent execution	Higher valuations
Community-building	Long-term investor support

TheAngel is not just a fundraising tool—it’s a platform for creating momentum, narrative strength, and long-term investor relationships.