Quarterly Update Playbook
TheAngel Quarterly Update Framework
Quarterly updates are foundational to:
Maintaining investor trust
Driving token demand
Supporting liquidity windows
Increasing your valuation
Here’s the recommended update structure:
1. Executive Summary
Short highlights:
Revenue change
Major wins
Key risks
What’s happening next
2. KPI Dashboard
Examples:
Monthly recurring revenue
User growth
Activation rate
CAC / LTV
Churn
Engagement metrics
3. Product Updates
New features
Engineering progress
Customer feedback
4. Team Updates
New hires
Role changes
Founder commentary
5. Market Insights
Show you understand your industry:
Competitive movements
Market shifts
Opportunities emerging
6. Financial Overview
High-level:
Burn
Runway
Cash on hand
7. Upcoming Milestones
Investors care deeply about:
Timeline to next key feature
Revenue expectations
Growth bets
Fundraising plans
How to Maximise Liquidity Demand
Liquidity windows create a competitive dynamic around your tokens.
To maximise demand:
1. Deliver Consistent Progress
Investors reward execution with higher token demand.
2. Communicate Clearly
Clarity = confidence = liquidity.
3. Build Investor Community
Engage with:
followers
watchlists
Q&A threads
4. Hit Milestones
Product + revenue milestones directly influence valuation.
5. Share Vision & Narrative
Investors buy into you as much as your numbers.
Founder FAQ
Founder Support Channels
You can access support through:
Live chat
Email support
Founder office hours
TheAngel community channels
Educational workshops
1–1 pitch refinement (selected founders)
Summary — How Founders Win on TheAngel
Area
Impact
Strong listing
Higher investor engagement
Clear story
Faster decision-making
Transparent updates
Increased trust & liquidity
Consistent execution
Higher valuations
Community-building
Long-term investor support
TheAngel is not just a fundraising tool—it’s a platform for creating momentum, narrative strength, and long-term investor relationships.
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