Press Kit

Press Kit (Downloadable)

Press Kit Includes:

• SVG + PNG logo sets

• Colour palette file

• Typography guide

• Founder photos (professional headshots)

• Product screenshots

• Platform UI mockups

• TheAngel Launch Press Release

• Company boilerplate text

• Media contact information

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Company Boilerplate (Official Description)

This is the standard 2–3 sentence company summary for media use.

TheAngel is a tokenised angel investment marketplace that enables founders to raise capital faster and investors to access early-stage opportunities with optional liquidity. Built on regulated securitisation structures and audited smart contracts, TheAngel brings transparency, accessibility, and liquidity to the private markets.

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Founders & Team Photos

When used externally:

• Use high-resolution, evenly lit portraits

• Backgrounds should be clean or gradient

• Avoid casual or low-light images

• Maintain consistent style across team profiles

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Presentation Template Guidelines

When building pitch decks or corporate presentations:

Layout Rules

• Use large, bold, clean titles

• Avoid overcrowding slides

• Use visuals wherever possible

• Maintain consistent colours and spacing

Slide Types

• Title slides

• Product demo slides

• Traction charts

• Token structure diagrams

• Marketplace screenshots

• Team introduction

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Video Branding

Lower Thirds Example

• Name: [Founder Name]

• Title: Founder & CEO, TheAngel

• Colour: Angel Blue (#2D6CDF)

• Font: DM Sans Medium

B-Roll Footage Style

• Light, futuristic

• Soft motion

• Minimal graphical overlays

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Brand Misuse Examples

Never:

• Use logo over busy patterns

• Change brand colours

• Add glow or drop shadows

• Modify typography weights randomly

• Use more than 2 fonts together

• Create off-brand gradient effects

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Media Enquiries Contact

• Press Contact: [email protected]

• Partnerships: [email protected]

• Founder & Investor Communications: [email protected]

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Summary — Why Brand Matters

A consistent brand ensures:

Area	Benefit
Trust	Attracts investors & founders
Clarity	Makes communication feel premium
Professionalism	Positions TheAngel as market leader
Differentiation	Stand out from competitors
Scalability	Enables consistent marketing globally

TheAngel’s brand is not just a visual identity — it represents a new category in startup fundraising.