# Press Kit

### Press Kit (Downloadable)

#### Press Kit Includes:

* SVG + PNG logo sets
* Colour palette file
* Typography guide
* Founder photos (professional headshots)
* Product screenshots
* Platform UI mockups
* TheAngel Launch Press Release
* Company boilerplate text
* Media contact information

***

### Company Boilerplate (Official Description)

This is the standard 2–3 sentence company summary for media use.

TheAngel is a tokenised angel investment marketplace that enables founders to raise capital faster and investors to access early-stage opportunities with optional liquidity. Built on regulated securitisation structures and audited smart contracts, TheAngel brings transparency, accessibility, and liquidity to the private markets.

***

### Founders & Team Photos

When used externally:

* Use high-resolution, evenly lit portraits
* Backgrounds should be clean or gradient
* Avoid casual or low-light images
* Maintain consistent style across team profiles

***

### Presentation Template Guidelines

When building pitch decks or corporate presentations:

#### Layout Rules

* Use large, bold, clean titles
* Avoid overcrowding slides
* Use visuals wherever possible
* Maintain consistent colours and spacing

#### Slide Types

* Title slides
* Product demo slides
* Traction charts
* Token structure diagrams
* Marketplace screenshots
* Team introduction

***

### Video Branding

#### Lower Thirds Example

* **Name**: \[Founder Name]
* **Title**: Founder & CEO, TheAngel
* **Colour**: Angel Blue (#2D6CDF)
* **Font**: DM Sans Medium

#### B-Roll Footage Style

* Light, futuristic
* Soft motion
* Minimal graphical overlays

***

### Brand Misuse Examples

**Never:**

* Use logo over busy patterns
* Change brand colours
* Add glow or drop shadows
* Modify typography weights randomly
* Use more than 2 fonts together
* Create off-brand gradient effects

***

### Media Enquiries Contact

* **Press Contact:** <press@theangel.app>
* **Partnerships:** <partners@theangel.app>
* **Founder & Investor Communications:** <hello@theangel.app>

***

## Summary — Why Brand Matters

A consistent brand ensures:

| Area            | Benefit                               |
| --------------- | ------------------------------------- |
| Trust           | Attracts investors & founders         |
| Clarity         | Makes communication feel premium      |
| Professionalism | Positions TheAngel as market leader   |
| Differentiation | Stand out from competitors            |
| Scalability     | Enables consistent marketing globally |

TheAngel’s brand is not just a visual identity — it represents a new category in startup fundraising.


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