Press Kit
Press Kit (Downloadable)
Press Kit Includes:
SVG + PNG logo sets
Colour palette file
Typography guide
Founder photos (professional headshots)
Product screenshots
Platform UI mockups
TheAngel Launch Press Release
Company boilerplate text
Media contact information
Company Boilerplate (Official Description)
This is the standard 2–3 sentence company summary for media use.
TheAngel is a tokenised angel investment marketplace that enables founders to raise capital faster and investors to access early-stage opportunities with optional liquidity. Built on regulated securitisation structures and audited smart contracts, TheAngel brings transparency, accessibility, and liquidity to the private markets.
Founders & Team Photos
When used externally:
Use high-resolution, evenly lit portraits
Backgrounds should be clean or gradient
Avoid casual or low-light images
Maintain consistent style across team profiles
Presentation Template Guidelines
When building pitch decks or corporate presentations:
Layout Rules
Use large, bold, clean titles
Avoid overcrowding slides
Use visuals wherever possible
Maintain consistent colours and spacing
Slide Types
Title slides
Product demo slides
Traction charts
Token structure diagrams
Marketplace screenshots
Team introduction
Video Branding
Lower Thirds Example
Name: [Founder Name]
Title: Founder & CEO, TheAngel
Colour: Angel Blue (#2D6CDF)
Font: DM Sans Medium
B-Roll Footage Style
Light, futuristic
Soft motion
Minimal graphical overlays
Brand Misuse Examples
Never:
Use logo over busy patterns
Change brand colours
Add glow or drop shadows
Modify typography weights randomly
Use more than 2 fonts together
Create off-brand gradient effects
Media Enquiries Contact
Press Contact: [email protected]
Partnerships: [email protected]
Founder & Investor Communications: [email protected]
Summary — Why Brand Matters
A consistent brand ensures:
Area
Benefit
Trust
Attracts investors & founders
Clarity
Makes communication feel premium
Professionalism
Positions TheAngel as market leader
Differentiation
Stand out from competitors
Scalability
Enables consistent marketing globally
TheAngel’s brand is not just a visual identity — it represents a new category in startup fundraising.
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