Diversification Strategies

7.5 Diversification Strategy

Early-stage returns follow a power-law distribution — a small number of investments produce the majority of returns.

To optimise portfolio performance:


1. Invest in 10–20 Startups Minimum

The more companies you back, the better your odds of catching a breakout.


2. Diversify Across Categories

Consider spreading across:

  • SaaS

  • Fintech

  • AI

  • Climate & sustainability

  • Consumer

  • Deep tech

  • Marketplace models


3. Diversify Across Stages

TheAngel currently focuses on:

  • Pre-seed

  • Seed

But diversity within these stages also matters.


4. Diversify Across Founders

Look for a mix of:

  • Repeat founders

  • Operators with industry knowledge

  • First-time founders with exceptional insight

Diverse founder backgrounds often lead to diverse opportunities.


5. Allocate by Risk Tolerance

Risk profile influences allocation:

Conservative Angel

  • 70% in companies with traction

  • 30% in earlier, high-potential ideas

Balanced Angel

  • Even split across stage and sector

Aggressive Angel

  • Higher allocation to early, high-growth potential


7.6 Liquidity Strategy (How to Use Liquidity Windows Effectively)

Liquidity windows allow investors to behave more strategically.

Here’s how to maximise the advantage.


1. Reinvest After Strong Founder Updates

If a company is delivering:

  • Higher revenue

  • Strong KPIs

  • Clear execution

Its tokens may appreciate in value during trading windows.

Buying early compounds returns.


2. Reduce Exposure If Red Flags Appear

If a startup underperforms, liquidity windows allow:

  • Partial exit

  • Full exit

  • Rebalancing into stronger performers

This is impossible in traditional angel investing.


3. Accumulate Tokens at Discount

In some windows, investors may sell early — creating pricing opportunities similar to public markets.


4. Prepare for Major Milestones

Examples:

  • Product launch

  • Big partnership

  • New revenue channel

  • Significant hiring

Token values tend to rise after these inflection points.


7.7 Understanding Valuation & Token Pricing

Token price is determined by:

  1. Startup’s valuation at listing

  2. Token supply

  3. Quarterly valuation updates

  4. Market demand during liquidity windows

Price Can Move Up or Down

Tokens reflect company performance — just like equity.


7.8 Portfolio Monitoring Dashboard

TheAngel provides a professional investor dashboard including:

Portfolio Snapshot

  • Total invested

  • Current value

  • Unrealised gains/losses

  • Cash balance

Token Performance

  • Market price

  • Historical pricing

  • Trading volume

  • Valuation change

Investor Insights

  • Price momentum

  • Holding concentration

  • Diversification score

Founder Updates

  • Quarterly performance

  • Milestones

  • Risks

  • Commentary

This lets you manage your portfolio with the same insight as venture funds.

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